The favourite, and two pivots in the making.

First round of feedback: everyone liked the exercise, and the near-universal favourite was Paper, the light take with the laptop zoom. It moves to the first slot; the second slot is the current direction, Dawn, a work in progress; the third is a pivot still to be built. The first two candidates are kept in the archive below. Click a site to walk it; click an ad set to see that concept in the site’s palette at every size. The totem upper right (here and on every page) picks the brand palette for everything at once: the sites, this navigator’s ad sets and the ads themselves; every site adds its own tunables (or add ?palette=name).